FLOKI, the people-powered crypto ecosystem, is set to expand its national visibility after signing a major media partnership with New to The Street, a leading multi-platform financial media brand. In a comprehensive deal that has the potential to reach over 219 million households, the three-month campaign will highlight FLOKI’s fast-growing platform, including its flagship MMORPG game Valhalla, and its broader mission to bring real-world utility to crypto.
Image via FLOKI/New to The Street
The extensive media agreement includes biographical interview segments airing nationwide on Fox Business and Bloomberg TV, commercial placements during business hours, high-frequency digital billboard displays in Times Square, and live investor events.
“FLOKI is one of the most innovative and community-driven platforms in crypto today,” said New to The Street Founder Vince Caruso. “This campaign ensures they get the national stage and financial audience they deserve.”
Members of the FLOKI leadership team will appear in two in-depth TV interviews each month, airing as sponsored content across Fox Business and Bloomberg TV — reaching over 219 million U.S. households.
FLOKI ads will light up the iconic Reuters 42nd Street Billboard 20 times per hour, four weeks a month. The initial ad campaign will spotlight Valhalla, FLOKI’s much-anticipated blockchain game, which is launching on mainnet on June 30, 2025.
Additionally, over 100+ thirty-second commercials will run monthly across major financial networks like CNBC, FOX Business, and Bloomberg, with another 50 ads on Bloomberg kicking off in month two. Three press releases per month, NYSE interview recaps, and targeted pitches to ABC, NBC, CBS, and FOX affiliates will also ensure that FLOKI’s reach extends well beyond crypto circles.
All content will be posted across New to The Street’s 2.47 million YouTube subscribers and social platforms, while FLOKI will join meet-and-greet events with brokers, host intimate retail investor gatherings in New York City, and take part in virtual sessions with family offices and accredited investors.
“I’m very excited about this partnership and sharing how FLOKI is making blockchain better than they found it,” said Pedro Vidal, the Community Relations Officer for FLOKI spokesperson. “This campaign will expand our efforts in revealing the levels of enhanced utility that is witnessed within our ecosystem. I’m dually proud and excited!”
FLOKI is the people’s cryptocurrency and utility token of the FLOKI Ecosystem. FLOKI has hugely ambitious aims to become the world’s most known and most used cryptocurrency and intends to achieve this target through a focus on utility, philanthropy, community, and marketing. FLOKI currently has 550,000+ holders and a strong brand recognized by billions of people worldwide due to its strategic marketing partnerships, with the New to The Street agreement aiming to take this to the next level.
TokenFi is an innovative platform for crypto and asset tokenization, enabling users to launch or tokenize assets effortlessly. TokenFi is committed to revolutionizing the trillion-dollar tokenization industry by offering a user-friendly interface that requires no prior coding expertise.
Valhalla is a blockchain-based MMORPG inspired by Norse mythology, offering players the chance to discover, tame, and battle with creatures called Veras. The game features a player-driven economy and a hexagonal battlefield designed for dynamic combat.
Valhalla was developed by FLOKI and users can play the game now ahead of its official launch on June 30, 2025.
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